Whether you operate a hotel, retail store, or another place of business, keeping the employees and customers safe is always going to be a top priority. Customers who feel safe at a place of business are more likely to come back, and employees who feel safe at work are more likely to value their job and respect you as an employer. Some business owners are turning to SMS text messaging to help ensure customers and employees feel safe.
You never really know when something drastic and unplanned could threaten the safety of the people inside of your business building, and when it does, you need to be able to communicate with everyone as quickly as possible. According to Forbes.com, 90% of text messages are opened and read within three minutes, which makes texting a highly efficient way to spread messages rapidly. Check out these ways you can effectively enhance the safety of your customers and employees with SMS alerts.
Confirm the Safety of Customers and Employees During Dire Situations
Did you know that 91% of individuals have their mobile phone with them or within close reach at all times? At a time when you need to reach everyone in the building to ensure they are okay, this is hugely important to know. Checking on everyone can be as simple as sending a mass SMS message to alert your employees during an emergency and let customers know what is going on, but even better, they can respond back quickly to confirm they're safe.
Alert Employees and Customers About Evacuation Procedures
During some disastrous situations, evacuation will be absolutely necessary, but at these times, communication can be a huge challenge. Everyone will have questions, employees will be frightened or nervous, and your customers will be looking for guidance. Using SMS text messaging to relay evacuation information is a highly effective way to get people to safety as fast as possible. There are a few times when using SMS messages for evacuation would be most logical:
- There is a bomb threat, and you need to get people to safety
- There is an active shooter in the building, and you need to evacuate people quietly
- There is a severe weather warning, and you need people to go to a safe place
Provide Employees and Customers with a Way to Communicate Safety Concerns Quickly
There are 271 million mobile phone service subscribers in the United States, and most of those people will use their mobile phone as a primary line of communication in an emergency situation. By implementing a text messaging platform between your business and customers or your business and its employees, you are providing an open line of communication so that these people can express their security or safety concerns quickly.
For example, if an employee sees someone in the building with a weapon, they can text managers in the building to have them alert the proper authorities. If a customer feels threatened by a stalker in your parking lot, they can reach out to you to send out security or employees to make sure they are safe getting to and from their vehicle. Text messaging marketing can also be used as a safety feature because you could automatically send security or safety messages when customers arrive.
Even though no business owner ever wants to believe the people in their building could face a dangerous situation, these things do happen, and it is best to stay prepared. Implement a good SMS texting program to ensure the safety of your employees and customers.
Joel Lee is the marketing specialist at Trumpia, which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, and advanced automation. Jumpstart your business by grabbing your free copy of this powerful Mobile Marketing Success Kit.